Read the online version here👇
If you haven’t, let me tell you that organic reach is dead.
The platforms have quietly buried it—for reasons only they truly know.
I’ve seen this firsthand in our Meta communities of over 20,000 members. What used to work for organic growth no longer does.
The rules have changed drastically, and it’s time to adapt—or get left behind.
This isn’t just another rant, my friend. It’s a strategic guide to help you reposition yourself and hack the system. I’ll keep it short and straight to the point.
It's 8:30 pm here in Melbourne as I write this.
The shopping centre hums around me - that peculiar late-night energy of tired shoppers, cleaning staff polishing floors, and the occasional laugh echoing from the food court.
Yet here I sit, wrapped in my thoughts, finding clarity in this unlikely place of solitude.
Of course, if you rely solely on organic reach for your content, you’re setting yourself up for disappointment.
The platforms have been engineered to prioritise owners' interests, not ours anymore. However, there is a sure way to fight and take back control.
Create High-Value, Original Content
No algorithm can suppress content that truly resonates.
Focus on quality, and you’ll always have an edge.
Build Your Email List Like Your Business Depends on It (Because It Does)
Your email list is the only audience you truly own.
No platform can take it away or limit your reach.
Think of it as a direct hotline to your subscribers—unfiltered and unstoppable.
The game has changed, but the players who adapt will still win.
Stop chasing algorithms and start building what you control.
Thank you for reading.
Now, go put this digital dose into action.
Until next time,
— Destiny
{Melbourne, Victoria, Australia}
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